Why do Dentists choose to refer patients to Northwest Radiography?

Radiation Exposure:
Our radiographic equipment is inspected for safety each year. Levels for exposure fall below the state guidelines for all dental x-ray procedures. The Department of Radiation Safety approves our facility designs for patient and technician safety. Dosimetry information can be provided for each patient/each procedure upon request. Retake percentages are very low compared to dental practice. Retakes occur primarily to demonstrate additional anatomical information rather than because of technical error. Our equipment is selected and maintained to provide the least exposure for the greatest amount of diagnostic information.

Technical Quality:
Dentists refer patients to a professional x-ray lab for the same reason that general dentists refer patients to dental specialists – a referral to a professional with focus and training. Each of our staff has completed modules in behavioral management, radiation physics, head and neck anatomy, and demonstrated expertise in caring for a broad range of patient conditions. In most cases, a NWR technician trains for two years to achieve the skills necessary to take a full radiographic survey up to NWR standards.

Equipment and Space Investment:
Dental imaging is changing rapidly. New imaging systems that do not depend on traditional film/screen combinations are now available. Images can be digitally generated, captured and most importantly, analyzed. Upgrade and/or replacement of office software and hardware are an increasing part of every dental practice annual budget. NWR will remain on the cutting edge of the dental imaging industry by upgrading our equipment and training. NWR can centralize expensive systems and continue to provide a state of the art source for these tools in your practice. Leasehold improvements for dental office space approaches an average of $100 per square foot, and lease space costs are soaring. By reducing the amount of space needed, or by utilizing the space for a higher value production unit, productivity is increased.

Long-term Relationships:
NWR opened two labs in 1982. We now operate six labs and serve over 750 practices of all dental specialties. New locations will be added to this network as our referral base grows. Our goal is to start with the new dental practice on day one and continue as an integral practice partner through transition/retirement.